The story of SavUnette

Our story starts like many stories. Stories you might come across on a weekly basis. Yet, did you ever hear such a story resulting in a watch brand?

FRIDAY NIGHT – THE SPARK

It is a common Friday night. We have a small gathering of only best friends. Drinks are in abundance. Clearly, life is good. However, in the back of our minds there is always this unrest. Could we not do something more fun with our professional lives? And, most apparent, would it be possible to do so with each other? Perhaps, a shared passion?

It was loud and clear. Watches. We were about to launch a start-up on the basis of our combined passion for watches. In order to capture a position in this highly saturated market, we had to design a quality product that did not yet exist and would stand out.

Dylan Timber Classic Silver Blue

FRIDAY NIGHT – THE SPARK

It is a common Friday night. We have a small gathering of only best friends. Drinks are in abundance. Clearly, life is good. However, in the back of our minds there is always this unrest. Could we not do something more fun with our professional lives? And, most apparent, would it be possible to do so with each other? Perhaps, a shared passion?

It was loud and clear. Watches. We were about to launch a start-up on the basis of our combined passion for watches. In order to capture a position in this highly saturated market, we had to design a quality product that did not yet exist and would stand out.

THE LATE POCKET WATCH – DESIGN

After watching TV-shows like Peaky Blinders, surely everyone agrees that a pocket watch was and is a class accessory. How come, hardly anyone carries such clocks these days? Well, because they are rather unpractical. This dilemma formed the basis for our design. How could we create a wristwatch that gently incorporates the elegance and style of the late pocket watch (1750 – 1914) into a modern minimalistic design?

Reason enough to spend countless hours designing, exploring and fine-tuning our classic SavUnette. A small year ahead, we were finally satisfied. With the uncommon way of connecting clock and strap, we created the picture-perfect blend between a classic pocket watch and a modern wristwatch.

THE LATE POCKET WATCH – DESIGN

After watching TV-shows like Peaky Blinders, surely everyone agrees that a pocket watch was and is a class accessory. How come, hardly anyone carries such clocks these days? Well, because they are rather unpractical. This dilemma formed the basis for our design. How could we create a wristwatch that gently incorporates the elegance and style of the late pocket watch (1750 – 1914) into a modern minimalistic design?

Reason enough to spend countless hours designing, exploring and fine-tuning our classic SavUnette. A small year ahead, we were finally satisfied. With the uncommon way of connecting clock and strap, we created the picture-perfect blend between a classic pocket watch and a modern wristwatch.

SavUnette Story Silver White sunset

SAVUNETTE – NAME

Pocket watches were commonly regarded as being one of two types, the Lepine or the Savonette.

The Savonette was rather distinctive as the crown is typically placed at 3 and the seconds subdial at 6. These features ensure resemblance to most wristwatches we see today but made it stand out in its own era.

By recreating the characteristics we have come to love from Savonette and transforming them into a classic wristwatch, we aim to create a new standout Savonette in the 21st century. To honor the cradle of inspiration we have decided to anchor on the name Savonette within our brand. However, since we are four young entrepreneurs from Utrecht, and proud of it, we could not resist incorporating its most beautiful letter: the capital U. As a result, SavUnette was born.

SavUnette Story Silver White sunset

SAVUNETTE – NAME

Pocket watches were commonly regarded as being one of two types, the Lepine or the Savonette.

The Savonette was rather distinctive as the crown is typically placed at 3 and the seconds subdial at 6. These features ensure resemblance to most wristwatches we see today but made it stand out in its own era.

By recreating the characteristics we have come to love from Savonette and transforming them into a classic wristwatch, we aim to create a new standout Savonette in the 21st century. To honor the cradle of inspiration we have decided to anchor on the name Savonette within our brand. However, since we are four young entrepreneurs from Utrecht, and proud of it, we could not resist incorporating its most beautiful letter: the capital U. As a result, SavUnette was born.

TEMPORI PARCE – WATCHES WITH A MESSAGE

You might have noticed the phrase ‘Tempori Parce’ on our watches. This Latin phrase means ‘Save time’. 

In today’s fast society everyone is always short on time. It does not matter where one is from, whether you are wealthy or poor, young or experienced in life: everyone’s day consists of the same amount of time. The way one utilizes this time differentiates them from the rest. Hence, time is one of the most valuable things in the world. 

Taking time to value what has been and what is yet to come is the message we want to carry out.